Shen Yan started her business same as a relationship between a couple, she talked about her views about what was starting a business, how to find an opportunity, how to manage and control the risk of setting up a new business and how to master marketing trends.
After her speech, our students asked some questions they concerned about. Shen Yan used her earlier experience to interpret how important the work experience was before students wanted to run their own business and the relationship between setting up a business and the courses they have learnt at the university.
Shen Yan, who was Chief operating officer of Disney Sport and set up her own E-business in 2011, visited NEAU to deliver her speech on starting a business. Now she is working on e-business and new media marketing.